70 loads (Based on medium loads when measured to bar 2). Plus the power of Oxi Clean Stain Fighters. Contains no phosphates. For all machines including HE. 20% more ounces! (vs. 100 oz. detergents). Cleans over 101 stains! Whiter whites, brighter brights! (vs. regular Arm & Hammer liquid detergents). Baking soda fresh! The standard of purity. Questions? Ingredients? 1-800-617-4220 or visit www.churchdwight.com. Recyclable.