Misc: Triple Action: 1. Cavity protection. 2. Whiter teeth. 3. Fresh breath. Three benefits for a deep clean. Gluten free. Unique formula provides 3 benefits with regular brushing. 1. Cavity Protection: Helps strengthen your teeth. 2. Whiter Teeth: Helps remove surface stains. 3. Fresh Breath: Helps fight against bad breath. Save Water: Turn off the tap while brushing. www.colgate.com. SmartLabel: App enabled. Made in Mexico.